zenithoptimedia

ZenithOptimedia Upgrades Online Ad Spend To 23.4 Percent In ‘08 - 1 Comment
Posted By David Kaplan - Mon 31 Mar 2008 01:00 AM PST

ZenithOptimedia expects online ad spending in the U.S. to grow 23.4 percent this year, an upgrade from the 19 percent it forecast in December. Overall, global ad spend for online…

@ UBS Media Week: Online Ad Growth Continues Through 2010; Video, Mobile Skyrocket - 1 Comment
Posted By Staci D. Kramer - Mon 03 Dec 2007 10:58 AM PST

ZenithOptimedia and Universal McCann presented buoyant internet ad outlooks for the next four years to kick off the UBS Global Media & Telecommunications Conference. Both Bob Coen, SVP and director…

Internet Ad Spend Set To Overtake Radio In ‘08, Magazines By 2010: Report - 1 Comment
Posted By David Kaplan - Sun 02 Dec 2007 07:18 PM PST

Despite growing pressures on global advertising dollars in general, ZenithOptimedia’s optimistic outlook for online ad spending is undiminished, projecting that the category will surpass radio ad dollars in 2008 and…