vivian schiller

Aiming At BtoB, NYTimes.com Rolls Out Business, Tech Sub-sections; Handful Of Hires - 1 Comment
Posted By David Kaplan - Wed 13 Aug 2008 03:29 PM PST

NYTimes.com has been quietly rolling out a series of sub-sections this month, in hopes of attracting more B-to-B advertisers. By mid-September, new sub-sections will be added to the toolbars of…

NYTimes.com’s Oblique War of Words With WSJ.com - 0 Comments
Posted By Rafat Ali - Sat 19 Jul 2008 06:35 PM PST

If Murdoch can publicly talk about his intentions to topple New York Times (NYSE: NYT) in a few months, the NYT’s digital brass can also fire back, if only in…

@ Ad:Tech: Traditional Media Gets Social With Branding, Content Strategy; Widgets-R-Us - 0 Comments
Posted By David Kaplan - Thu 08 Nov 2007 01:03 PM PST

Traditional media properties like the NYT, MTV Networks (NYSE: VIA) and Time Inc.’s People find themselves continually redefining their digital strategies; yesterday it was an emphasis on RSS feeds, now…