paidContent.org - The Economics of Content
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Posted By David Kaplan - Tue 13 May 2008 03:26 PM PST
Despite increasing its bid to $1.938 billion (£996 million) from $1.844 billion (£948 million), WPP Group has been rejected a second time by audience measurement firm Taylor Nelson Sofres, The…
Posted By David Kaplan - Tue 06 May 2008 08:27 AM PST
Although WPP Group’s $1.9 billion offer to acquire audience researcher Taylor Nelson Sofres was rejected over the the weekend, the UK ad holding firm is still pressing the TNS’ board…
Posted By David Kaplan - Mon 05 May 2008 06:07 AM PST
Audience measurement firm Taylor Nelson Sofres has rejected WPP Group’s $1.9 billion (£1 billion) offer as “opportunistic” and undervaluing the company, telegraph.co.uk reported. TNS has been trying to merge with…
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paidContent.org, flagship of the ContentNext Media network, provides global coverage of the business of digital content.
Rafat Ali
Publisher & Co-Editor
Staci D. Kramer
Co-Editor
David Kaplan
Senior Correspondent
Joseph Weisenthal
Correspondent
Robert Andrews
U.K. Editor
Amanda Natividad
Editorial Producer




