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TNS To WPP: What Part Of No Don’t You Understand? - 0 Comments
Posted By David Kaplan - Tue 13 May 2008 03:26 PM PST

Despite increasing its bid to $1.938 billion (£996 million) from $1.844 billion (£948 million), WPP Group has been rejected a second time by audience measurement firm Taylor Nelson Sofres, The…

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Despite Being Rebuffed By TNS, WPP Continues To Hold On; Higher Offer Expected - 0 Comments
Posted By David Kaplan - Tue 06 May 2008 08:27 AM PST

Although WPP Group’s $1.9 billion offer to acquire audience researcher Taylor Nelson Sofres was rejected over the the weekend, the UK ad holding firm is still pressing the TNS’ board…

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Audience Measurement Firm TNS Rejects WPP’s $1.9 Billion Offer - 0 Comments
Posted By David Kaplan - Mon 05 May 2008 06:07 AM PST

Audience measurement firm Taylor Nelson Sofres has rejected WPP Group’s $1.9 billion (£1 billion) offer as “opportunistic” and undervaluing the company, telegraph.co.uk reported. TNS has been trying to merge with…

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paidContent.org, flagship of the ContentNext Media network, provides global coverage of the business of digital content.

Rafat Ali
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Staci D. Kramer
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David Kaplan
Senior Correspondent

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