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Disney Merging WDIG Group With Games Unit; Forming Disney Interactive Media Group - 0 Comments
Posted By Rafat Ali - Wed 04 Jun 2008 08:32 PM PST

Disney (NYSE: DIS) is merging its digital media unit Walt Disney Internet Group with its video gaming unit Disney Interactive Studios (DIS), into a new unit called Disney Interactive Media…

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EconSM Video: Keynote Q&A: Steve Wadsworth, President, Walt Disney Internet Group - 3 Comments
Posted By Amanda Natividad - Fri 02 May 2008 09:00 AM PST

On Tuesday we had our second Economics of Social Media conference and, as promised, we’ll be posting videos here of all the sessions. Below, our Keynote Q&A with Steve Wadsworth,…

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@ Econ SM: Keynote Q&A Steve Wadsworth; The Problem Is Too Many Measurements - 2 Comments
Posted By Joseph Weisenthal - Tue 29 Apr 2008 09:47 AM PST

Just in case you were curious: The Miley Cyrus pictures will not be appearing on Disney.com anytime soon, at least according to Steve Wadsworth, President, Walt Disney Internet Group (NYSE:…

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@ IAB Forum: WDIG’s Wadsworth: Old Measurement Models Restrict The Flow Of Online Ad Dollars - 1 Comment
Posted By David Kaplan - Thu 29 Nov 2007 08:22 AM PST

Considering the amount of time consumers spend online - comparable to TV viewing and significantly higher than print and radio - online media companies find themselves vexed that the amount…

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paidContent.org, flagship of the ContentNext Media network, provides global coverage of the business of digital content.

Rafat Ali
Publisher & Co-Editor

Staci D. Kramer
Co-Editor

David Kaplan
Senior Correspondent

Joseph Weisenthal
Correspondent

Robert Andrews
U.K. Editor

Amanda Natividad
Editorial Producer

EconCeleb Conference - The Economics of Celebrity. July 23 at the Roosevelt Hotel in Hollywood

Featured Report - 2008 Social Media Deals Report

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The economics of social media continue to heat up, with ever more buzz created in new and growing market categories. This report examines the categories, number and size of investment and acquisitions into social media and the resulting value created from 2007 through 2008. Order your report today to analyze deals made by Yahoo, Disney, Google, AOL, CBS, Hearst, Microsoft and many more.

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