paidContent.org - The Economics of Content
rapt
Posted By David Kaplan - Fri 14 Mar 2008 05:05 AM PST
Microsoft (NSDQ: MSFT) has bought San Francisco-based ad a company Rapt. Terms were not disclosed. The company, which provides ad inventory management systems, will be integrated with the Atlas Publisher…
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paidContent.org, flagship of the ContentNext Media network, provides global coverage of the business of digital content.
Rafat Ali
Publisher & Co-Editor
Staci D. Kramer
Co-Editor
David Kaplan
Senior Correspondent
Joseph Weisenthal
Correspondent
Robert Andrews
U.K. Editor
Amanda Natividad
Editorial Producer
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The economics of social media continue to heat up, with ever more buzz created in new and growing market categories. This report examines the categories, number and size of investment and acquisitions into social media and the resulting value created from 2007 through 2008. Order your report today to analyze deals made by Yahoo, Disney, Google, AOL, CBS, Hearst, Microsoft and many more.
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