paidContent.org - The Economics of Content
rapt information services
Publicis Groupe Data Deal Promises Transparency For $1.5 Billion Online Ad Buys
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Posted By David Kaplan - Fri 08 Feb 2008 12:37 PM PST
Posted By David Kaplan - Fri 08 Feb 2008 12:37 PM PST
Calling the current digital ad buying process “opaque and inefficient,” Publicis Groupe Media says its partnership with marketing tech company Rapt Information Services will lead to a greater degree of…
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