publicis

Publicis Looks Westward For Latest Acquisition, Seattle’s PBJS - 0 Comments
Posted By David Kaplan - Wed 03 Sep 2008 11:45 AM PST

Although WPP Group and its ad holding company rival Publicis Groupe have been concentrating more in Asia and other emerging markets for their digital acquisitions lately, it seems there are…

Publicis’ Tobaccowala: Mass Media Is Far From Dead (But It’s Not Growing Either) - 2 Comments
Posted By David Kaplan - Tue 26 Aug 2008 12:09 PM PST

Despite the rise of video-on-demand and targeted advertising, mass media is still a viable form and will likely remain so. But within mass media, only TV will continue to stand…

Google Sells Performics SEM Unit To Publicis - 2 Comments
Posted By Joseph Weisenthal - Wed 06 Aug 2008 09:19 AM PST

After Google (NSDQ: GOOG) completed its acquisition of DoubleClick earlier this year, it announced plans to divest itself of Performics, the search marketing firm that came with the package. That…

Earnings: Publicis On Way To Digital Target, Though Online Profits Lag - 0 Comments
Posted By Robert Andrews - Thu 24 Jul 2008 01:22 AM PST

Big-four communications group Publicis says it’s on track to reach its 2010 target of pulling a quarter of revenue from digital, after seeing it comprise 18.8 percent of business in…

Interview: Laura Lang, Digitas CEO: Starting An ‘Internet Upfront’ And Meaning it - 0 Comments
Posted By David Kaplan - Thu 05 Jun 2008 10:19 AM PST

The notion of a digital upfront similar to the annual TV dog and pony shows strikes some ad industry observers as dubious, but that doesn’t seem to stop efforts kicking…

Publicis Groupe Buys Chinese Digital Shop EmporioAsia - 0 Comments
Posted By David Kaplan - Thu 22 May 2008 05:11 AM PST

Just in time for the summer Olympics in Beijing, Publicis Groupe has acquired its second major Chinese digital ad shop, Shanghai-based digital marketer EmporioAsia. Terms were not disclosed. The Chinese…

Publicis Groupe Data Deal Promises Transparency For $1.5 Billion Online Ad Buys - 0 Comments
Posted By David Kaplan - Fri 08 Feb 2008 12:37 PM PST

Calling the current digital ad buying process “opaque and inefficient,” Publicis Groupe Media says its partnership with marketing tech company Rapt Information Services will lead to a greater degree of…

GSI Commerce Buys E-mail Firm E-Dialog; Denuo’s Pahade Leaves To Join GSI - 0 Comments
Posted By Rafat Ali - Thu 24 Jan 2008 01:53 PM PST

The e-mails newsletter and marketing industry is certainly seeing a lot of activity with IPOs (ConstantContact and ExactTarget) and consolidation. Now GSI Commerce, the e-commerce solutions firm, is buying e-mail…

Updated: Google And Publicis Groupe Reveal Their Year-Long Relationship - 0 Comments
Posted By David Kaplan - Tue 22 Jan 2008 10:21 AM PST

Google (NSDQ: GOOG) and Publicis Groupe have unveiled a year-long partnership that involves the internet search giant trading its technology expertise for the French ad holding company’s analytics and media…

Starcom: Major TV Nets Set To Bring In $120 Million From Online Video - 0 Comments
Posted By David Kaplan - Thu 29 Nov 2007 11:33 AM PST

Publicis Groupe media buying agency Starcom estimates that the four major TV networks stand to bring in about $120 million from online video ads this year, the FT reported. The…

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Publicis’ ‘Insight Factory’ To Unify Creative, Media Buying And Digital Elements - 0 Comments
Posted By David Kaplan - Mon 12 Nov 2007 10:29 PM PST

In the last decade, ad holding companies touted the idea of “unbundling” their services, allowing clients to pick and choose their creative, media buying and planning, branding and other marketing…