platform a

EconAds Video: Platform-A’s Lynda Clarizio On Integration, Bebo, Ad Nets & Pork Bellies - 0 Comments
Posted By Amanda Natividad - Sat 14 Jun 2008 07:50 PM PST

Earlier this month at our EconAds seminar in NYC, our co-editor Staci D. Kramer interviewed Lynda Clarizio, president of Platform-A and EVP of AOL about the $1.5 billion in acquisitions…

Interview: Brendan Condon, International Head, AOL’s Platform-A: Open To More Acquisitions - 0 Comments
Posted By Robert Andrews - Fri 06 Jun 2008 10:07 AM PST

AOL (NYSE: TWX) aims to complete the global integration of its Platform-A ad network components by end of 2009, following today’s announcement it is taking the consortium to Europe. And…

AOL’s Platform-A Lands In Europe - 0 Comments
Posted By David Kaplan - Fri 06 Jun 2008 05:17 AM PST

Having recently completed its purchase of UK social net Bebo, AOL (NYSE: TWX) is finally ready to bring Platform-A, its collection of ad units, to Europe. Time Warner vet Brendan…

@ EconAds: Making Platform-A Pay Off; Ad Net Debate Over ‘Pork Bellies’ Is False - 1 Comment
Posted By David Kaplan - Tue 03 Jun 2008 10:35 AM PST

AOL (NYSE: TWX) completed a spate of acquisitions over the past year. Getting it all together is the main job now. The question of “how” was put to Lynda Clarizio,…

AOL’s Platform-A Answers ‘Spray And Pray’ Ad Sales With Spot Market System - 0 Comments
Posted By David Kaplan - Wed 23 Apr 2008 09:01 PM PST

AOL’s (NYSE: TWX) Platform-A is unveiling Spot Marketplace, a service that aims to give advertisers a bit more selectivity when it comes to online placements, the company tells us. The…

AOL To Layoff 100 Staffers Across Platform-A - 2 Comments
Posted By David Kaplan - Fri 18 Apr 2008 01:23 PM PST

AOL (NYSE: TWX) plans to lay off roughly 100 staffers from its Platform-A ad agency network over the coming months, sources say, confirming an earlier report from SAI. While roughly…