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@ Sports Marketing 2.0: For Brands, Targeting Matters—But Size Still Matters More
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Posted By David Kaplan - Tue 12 Feb 2008 03:00 PM PST
Posted By David Kaplan - Tue 12 Feb 2008 03:00 PM PST
Many conferences with “2.0” in the title invariably feature marketers venting their frustrations about their desire to target online communities, while expressing discomfort with the lack of control such sites…
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