nielsen

Updated: NBCU Will Provide Advertisers With Streaming Metrics For Specific NBC.com Shows - 0 Comments
Posted By Staci D. Kramer - Wed 25 Jun 2008 10:40 AM PST

Trying to carve out another space where it differs from the competition, NBC Universal (NYSE: GE) is claiming first-in status when it comes to providing metrics on streaming media to…

NBCU And Nielsen Team To Map Consumers’ View Habits From To TV To Online Video - 0 Comments
Posted By David Kaplan - Tue 03 Jun 2008 06:09 AM PST

NBC Universal (NYSE: GE) is teaming with The Nielsen Company on creating sales metrics across TV and online video streaming. Specifically, the ad sales collaboration will focus on finding the…

ABM Conference: How Do You Change Nielsen? - 0 Comments
Posted By Rafat Ali - Mon 05 May 2008 10:14 AM PST

At American Business Media’s annual Spring conference at La Quinta, CA, the opening keynote this morning going on right now is by David Calhoun, Chairman/ CEO of The Nielsen Company.…

Nielsen Finally Combines Mobile Web Traffic With PC Online Use - 0 Comments
Posted By David Kaplan - Fri 02 May 2008 09:50 AM PST

Nielsen has released a new reporting service that combines audience measurement for online and mobile called TotalWeb. The service, which is operated by the Nielsen Online unit, claims to show…

THR Relaunches With New Logo and Design; Strange Website - 2 Comments
Posted By Rafat Ali - Sun 27 Apr 2008 10:44 PM PST

The Hollywood Reporter has refreshed its look in a major way starting this week: it has redesigned its main logo and the print magazine, and its online site has also…

Industry Moves: AOL CMO Burbank Defects To The Nielsen Company - 0 Comments
Posted By David Kaplan - Fri 25 Apr 2008 08:51 AM PST

paidContent has learned that AOL (NYSE: TWX) Chief Marketing Officer John Burbank is leaving, less than a year after he arrived, to take on the newly-created CMO role at The…

Nielsen Business Media Lays Off Between 40-50; Mainly Editorial - 0 Comments
Posted By Rafat Ali - Wed 09 Apr 2008 09:25 PM PST

The trouble in traditional B2B media land continues, as Nielsen Business Media is laying off between 40-50 staffers, FBNY reports. The layoffs were scattered across editorial departments of Adweek, Brandweek,…

Nielsen Acquires Media Measurement Firm IAG Research For $225 Million - 2 Comments
Posted By Joseph Weisenthal - Mon 07 Apr 2008 05:40 AM PST

Privately held Nielsen will acquire IAG Research, a firm that measures consumer media engagement, for $225 million. Specifically, IAG measures how consumers react to TV shows, commercials and product placements.…

More On Reed Business: Apax Considering A Bid - 0 Comments
Posted By Rafat Ali - Fri 22 Feb 2008 04:19 PM PST

As I chalked out on some of the possible options yesterday for Reed Business, it seems Apax is already considering a bid, according to Times UK. UBS has been appointed…

Nielsen Buys iTV And VOD Analytics Firm Audience Analytics - 0 Comments
Posted By Rafat Ali - Mon 18 Feb 2008 10:40 AM PST

Nielsen, after its rebranding efforts and under new ownership, has been on an acquisitions tear on its mainstay analytics side: it bought mobile analytics firm Telephia and blog buzz firm…

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Nielsen TV Panels To Include Online Shows; A ‘First Step’ To Measuring All Video Watching - 0 Comments
Posted By David Kaplan - Tue 12 Feb 2008 09:58 AM PST

The Nielsen Company will begin measuring TV viewing on the PC as part of its TV ratings panel by the end of this year, AdAge reported. The company is describing…

Nielsen Takes Stake In Brainwave Researcher NeuroFocus - 1 Comment
Posted By David Kaplan - Fri 08 Feb 2008 03:11 PM PST

Nielsen not only wants to measure what you watch, it wants to know what you think. The audience measurement company announced that it has made a “strategic investment” in NeuroFocus,…

Nielsen Debuts VOD Service With Comcast; Picks TWC’s Haymes To Head Online Copyright Monitor - 0 Comments
Posted By David Kaplan - Fri 25 Jan 2008 09:44 AM PST

With TiVo (NSDQ: TIVO), Google (NSDQ: GOOG) and others turning their attention to real-time on-demand audience measurement, The Nielsen Company has been trying to counter the challenge with some VOD…

Growth Slows For U.S. Digital Music Sales, As UK Purchases Nearly Double - 0 Comments
Posted By David Kaplan - Fri 04 Jan 2008 09:57 AM PST

For the music industry, even the good news these days comes with a dose of negativity. Labels have pinned their hopes on online music sales as a countervailing force against…

Spanish Media Company Sues Nielsen Over Online Ratings; Alleges Loss of $1.4 Million in Ad Sales - 2 Comments
Posted By Rafat Ali - Fri 21 Dec 2007 07:08 AM PST

I can’t recall any specific cases of media companies suing online rating agencies like Comscore (NSDQ: SCOR) and Nielsen over traffic numbers, at least not recently (that the general accuracy…

Adweek Not A Weekly Anymore; Cuts To 36 Issues A Year - 0 Comments
Posted By Rafat Ali - Tue 20 Nov 2007 10:23 AM PST

Update and correction: The company e-mails in and says AdAge story was inaccurate...the schedule is being cut not to a bi-weekly, but 36 issues a year. According to Sabrina Crow,…

MLBAM’s Bowman Urges Audit Bureau To Become Metrics Leader For Internet Traffic - 2 Comments
Posted By Staci D. Kramer - Fri 09 Nov 2007 05:32 PM PST

MLB Advanced Media CEO Bob Bowman, frustrated by what he sees as underreporting by Nielsen Online, wants the Audit Bureau of Circulations to urge ABC to create a “reliable audit-based…

Google And Nielsen To Offer Advertisers Real-Time TV Audience Measurement Data - 0 Comments
Posted By David Kaplan - Wed 24 Oct 2007 04:28 AM PST

Google (NSDQ: GOOG) has struck a multi-year partnership with The Nielsen Company that includes providing advertisers a real-time picture of TV viewers watching habits. The deal brings together Nielsen’s demographic…