mike walrath

Lunch With Yahoo: We Have Plans; Decker: Narrowing Search Rev Gap—With A Little Help From Google - 0 Comments
Posted By David Kaplan - Wed 04 Jun 2008 07:10 PM PST

Combining the aspects of a press conference with speed dating, Yahoo (NSDQ: YHOO) president Sue Decker, along with Mike Walrath, SVP, Yahoo Advertiser Marketplace Group, and Todd Teresi SVP, Yahoo…

@ EconAds: A Good Time To Start An Ad Network? Of Course, It Is - 0 Comments
Posted By David Kaplan - Tue 03 Jun 2008 12:03 PM PST

Another day, another company starts an ad network. Peter Horan, CEO of Goodmail Systems (and former CEO, IAC (NSDQ: IACI) Media & Advertising) asked a panel of online ad executives…

More On WPP-Yahoo Exchange Deal: Walrath: ‘We’ve Reached Scale’ - 0 Comments
Posted By David Kaplan - Fri 16 May 2008 03:35 PM PST

Although WPP CEO Sir Martin Sorrell used the term “frenemy” to describe Google’s (NSDQ: GOOG) relationship to the ad industry, to a lesser degree the the word was often applied…