march madness

March Madness On Demand Stats: 4.7 Million Unique Video Player Users; 4.9 Million Hours Served - 0 Comments
Posted By Staci D. Kramer - Sun 13 Apr 2008 06:46 PM PST

The final stats are in for CBSSports.com’s most-open March Madness on Demand ... it’s hard to do perfect comps to previous years given the way the offering has evolved to…

Updated MMOD By The Numbers: 3.3 Million Unique Users In First Four Days - 0 Comments
Posted By Staci D. Kramer - Wed 26 Mar 2008 08:55 PM PST

It took a little longer than expected but here are some updated March Madness on Demand stats for the first four days from CBSSports.com: Total hours of live streaming video…

MMOD By The Numbers: First Round Viewing Exceeds All Of 2007 - 0 Comments
Posted By Staci D. Kramer - Sun 23 Mar 2008 10:30 PM PST

Some stats from the first two rounds of the most accessible March Madness on Demand offered by CBS (NYSE: CBS) and the NCAA: -- Hours streamed during Round 1: 2,883,604…

March Madness: CBSSports.com Adds Highlight Mash-ups - 2 Comments
Posted By Staci D. Kramer - Tue 18 Mar 2008 08:37 PM PST

One more social media twist for March Madness ‘08 as we hurtle towards Thursday ... Fans will be able to make their own highlight mash-ups set to the tune of…

CBSSports.com Opens March Madness On Demand Video For Easy Access From Any Site - 0 Comments
Posted By Staci D. Kramer - Tue 11 Mar 2008 06:00 AM PST

Seeking more online viewers for games and ads, CBSSports.com and the NCAA are announcing a “developer platform” for March Madness on Demand. It’s not the kind of developer concept where…

CBSSports.com Changes March Madness Game Plan: All Games Through Final Four, No Blackouts; Facebook - 11 Comments
Posted By Staci D. Kramer - Sun 10 Feb 2008 07:01 PM PST

In a switch from its previous policy, CBSSports.com and NCAA.com will show all 63 of the NCAA Division I Men’s Basketball Championship games from the March 20th kickoff through the…

MMOD: First day; First Stats; First Look - 1 Comment
Posted By Staci D. Kramer - Thu 15 Mar 2007 06:02 PM PST

The hype-a-thon—yes, I’m a willing participant—know as March Madness is nearing the end of its first day, which means CBS (NYSE: CBS) is well into the second year of its…

CBS Serves More Than 1.2 Million March Madness Feeds In First Five Hours; So Far, So Good - 0 Comments
Posted By Staci D. Kramer - Thu 16 Mar 2006 09:05 PM PST

CBS (NYSE: CBS) risked its sports and digital reputations on being able to deliver a seamless, online viewing experience for March Madness. A few glitches aside—like the music that played…