lynda clarizio

EconAds Video: Platform-A’s Lynda Clarizio On Integration, Bebo, Ad Nets & Pork Bellies - 0 Comments
Posted By Amanda Natividad - Sat 14 Jun 2008 07:50 PM PST

Earlier this month at our EconAds seminar in NYC, our co-editor Staci D. Kramer interviewed Lynda Clarizio, president of Platform-A and EVP of AOL about the $1.5 billion in acquisitions…

@ EconAds: Making Platform-A Pay Off; Ad Net Debate Over ‘Pork Bellies’ Is False - 1 Comment
Posted By David Kaplan - Tue 03 Jun 2008 10:35 AM PST

AOL (NYSE: TWX) completed a spate of acquisitions over the past year. Getting it all together is the main job now. The question of “how” was put to Lynda Clarizio,…

On Ad Networks: Pork Bellies, Diamonds, Or The New Direct Marketing? - 9 Comments
Posted By David Kaplan - Tue 08 Apr 2008 09:00 AM PST

Over the past few weeks, a debate over the use and growing prominence of ad networks and exchanges has been gathering. The recent shuttering of ESPN’s (NYSE: DIS) and the…

Interview: Lynda Clarizio, President, AOL’s Platform-A: Picking Up The Integration Pace - 1 Comment
Posted By David Kaplan - Mon 10 Mar 2008 02:30 PM PST

When AOL (NYSE: TWX) created Platform-A to pull the Time Warner division’s various advertising businesses together, the company hoped to move quickly to present marketers and publishers with a seamless…

Industry Moves: Viebranz Out As President Of Platform-A; Clarizio Named Successor - 0 Comments
Posted By David Kaplan - Mon 10 Mar 2008 12:51 PM PST

AOL (NYSE: TWX) has lost another top exec at its advertising unit Platform-A, as Curt Viebranz has stepped down from the top job as president of the unit. In his…