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@ EconSM: Advertisers’ Love/Hate Relationship With Social Media - 0 Comments
Posted By David Kaplan - Tue 29 Apr 2008 03:45 PM PST

Advertisers and media companies have a strange disconnect when it comes to social media. On one hand, they’re heartily embrace the ability to directly engage with consumers. And on the…

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Industry Moves: Former Interpublic Media CEO Joins Spot Runner As President, Media Platforms - 0 Comments
Posted By Rafat Ali - Mon 14 Apr 2008 10:55 PM PST

Spot Runner, the Los Angeles, CA-based firm which uses the web to help marketers buy TV ad spots, has been adding some heavy hitters to its executive roster. It recently…

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MSN’s Internal Memo on Bradford Leaving; Greg Nelson Heading In Interim - 0 Comments
Posted By Rafat Ali - Thu 13 Mar 2008 09:59 AM PST

We have obtained the internal MSN memo announcing Joanne Bradford’s departure (our earlier story here)… From: Satya Nadella Sent: Thursday, March 13 Subject: MSN Leadership Annoucement - Email from Satya…

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Joanne Bradford Leaving MSN; Joins SpotRunner As EVP - 0 Comments
Posted By Rafat Ali - Thu 13 Mar 2008 09:41 AM PST

Joanne Bradford’s departure from Microsoft (NSDQ: MSFT) has been rumored for a while (we got a not-true comment from MSN when we asked back in late November last year): Now…

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paidContent.org, flagship of the ContentNext Media network, provides global coverage of the business of digital content.

Rafat Ali
Publisher & Co-Editor

Staci D. Kramer
Co-Editor

David Kaplan
Senior Correspondent

Joseph Weisenthal
Correspondent

Robert Andrews
U.K. Editor

Amanda Natividad
Editorial Producer

EconCeleb Conference - The Economics of Celebrity. July 23 at the Roosevelt Hotel in Hollywood

Featured Report - 2008 Social Media Deals Report

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The economics of social media continue to heat up, with ever more buzz created in new and growing market categories. This report examines the categories, number and size of investment and acquisitions into social media and the resulting value created from 2007 through 2008. Order your report today to analyze deals made by Yahoo, Disney, Google, AOL, CBS, Hearst, Microsoft and many more.

Learn more or purchase now.

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