iab

IAB’s Final ‘07, Q4 Revenue Tally Is In: Growth Slowed, But Stayed Healthy; Search Up 41 Percent - 0 Comments
Posted By David Kaplan - Thu 15 May 2008 11:39 AM PST

Online ad revenues for 2007 came in at $21.2 billion, a 26 percent rise over the $16.8 billion internet advertisers spent in 2006, according to the Interactive Advertising Bureau. Back…

IAB Completes Industry Guidelines For Video Ads - 0 Comments
Posted By David Kaplan - Mon 05 May 2008 04:05 PM PST

The Interactive Advertising Bureau has completed its first update of broadband ad rules in three years. . The trade group’s Digital Video Ad Format Guidelines And Best Practices (PDF) offers…

IAB Video: Wenda Harris Millard’s ‘Pork Bellies’ Speech - 2 Comments
Posted By David Kaplan - Wed 16 Apr 2008 01:04 PM PST

In a keynote presentation at the Interactive Advertising Bureau’s Ecosystem 2.0 conference last month, new IAB chairperson Wenda Harris Millard sparked a new round of questioning over the rise of…

Online Ad Spend To Pass $21 Billion For 2007; Q4 Revs Projected To Hit $6 Billion: IAB - 1 Comment
Posted By David Kaplan - Mon 25 Feb 2008 04:49 PM PST

Online ad revenues are estimated to have grown 25 percent in 2007, coming in at $21.1 billion from 2006’s $16.9 billion, the Interactive Advertising Bureau reported at its annual meeting…

FTC Online Ad Targeting Guidelines: Industry Breathes A Sigh Of Relief - 2 Comments
Posted By David Kaplan - Fri 21 Dec 2007 02:53 PM PST

The Federal Trade Commission’s new online ad guidelines appear to offer a laissez faire approach, which the Interactive Advertising Bureau and AOL (NYSE: TWX) have treated as an early Christmas…

Online Ad Revs Top $5.2 Billion In Q3; IAB Seeks Enhanced Rich Media Standards - 0 Comments
Posted By David Kaplan - Mon 12 Nov 2007 12:00 PM PST

Online ad revenues surpassed $5.2 billion in Q3, a 3 percent gain over Q2 and a rise of 25.3 percent from Q306, according to the latest numbers from the Interactive…

@ Ad:Tech: Federal, State Regulation Represents Serious Threat To Online Ads, IAB Warns - 0 Comments
Posted By David Kaplan - Wed 07 Nov 2007 07:31 AM PST

The tone of last week’s Federal Trade Commission hearings suggest that regulation is coming, warned Randall Rothenberg, president and CEO of the Interactive Advertising Bureau, as he opened up day…