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Expected Flood Of Opinion Ends With A Trickle: Proposed FTC Behavioral Rules Comment Period Closes - 0 Comments
Posted By David Kaplan - Fri 11 Apr 2008 05:16 PM PST

By the time the Federal Trade Commission stopped accepting public comments on its proposed behavioral targeting rules Friday afternoon, officials had only 31 submissions displayed on its website. Hardly the…

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Google, Yahoo, Facebook, Others Unite To Fight NYS Ad Targeting Bill; FTC Ending Comments On Regs - 0 Comments
Posted By David Kaplan - Wed 09 Apr 2008 03:47 PM PST

Google (NSDQ: GOOG), Yahoo (NSDQ: YHOO), AOL (NYSE: TWX), Facebook, Comcast (NSDQ: CMCSA) and others have banded together to fight a proposed bill in the New York State Legislature that…

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FTC Online Ad Targeting Guidelines: Industry Breathes A Sigh Of Relief - 2 Comments
Posted By David Kaplan - Fri 21 Dec 2007 02:53 PM PST

The Federal Trade Commission’s new online ad guidelines appear to offer a laissez faire approach, which the Interactive Advertising Bureau and AOL (NYSE: TWX) have treated as an early Christmas…

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More On FTC’s Proposed Online Advertising Principles - 0 Comments
Posted By Staci D. Kramer - Thu 20 Dec 2007 07:44 PM PST

The Federal Trade Commission approved the Google-DoubleClick acquisition Thursday despite privacy concerns—then released proposed principles to encourage better privacy controls for online behavioral advertising. The broad definition of online behavioral…

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FTC Approves Google’s $3.1 Billion Acquisition Of DoubleClick; 4-1 In Favor; EU Hurdle Looms - 2 Comments
Posted By Joseph Weisenthal - Thu 20 Dec 2007 07:11 AM PST

The FTC will not block Google’s (NSDQ: GOOG) $3.1 billion acquisition of DoubleClick. Commissioners voted 4-1 in favor of closing its investigation, with Pamela Jones Harbour as the lone dissenter.…

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FTC Roundup: Majoras Denies Recusal Request In Google-DoubleClick Review; Ends Classmates Probe - 1 Comment
Posted By David Kaplan - Fri 14 Dec 2007 11:09 AM PST

Deborah Platt Majoras, chairman of the Federal Trade Commission, refuses to recuse herself from reviewing Google’s (NSDQ: GOOG) $3.1 billion merger with DoubleClick. Earlier this week, two consumer privacy groups,…

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Google-DoubleClick Merger Encounters More Setbacks On Capitol Hill - 1 Comment
Posted By David Kaplan - Wed 12 Dec 2007 10:42 PM PST

Just as Google’s (NSDQ: GOOG) $3.1 billion acquisition of DoubleClick seemed it might be decided before the year is out, more roadblocks have been put in the way. Two consumer…

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Google-DoubleClick Deal To Pass FTC’s Review This Week? - 0 Comments
Posted By Rafat Ali - Mon 03 Dec 2007 09:48 AM PST

So says this story from last week in TheDeal: Google’s (NSDQ: GOOG) acquisition of DoubleClick may get Federal Trade Commission clearance as early as this week without any conditions, according…

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@ Ad:Tech: Federal, State Regulation Represents Serious Threat To Online Ads, IAB Warns - 0 Comments
Posted By David Kaplan - Wed 07 Nov 2007 07:31 AM PST

The tone of last week’s Federal Trade Commission hearings suggest that regulation is coming, warned Randall Rothenberg, president and CEO of the Interactive Advertising Bureau, as he opened up day…

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paidContent.org, flagship of the ContentNext Media network, provides global coverage of the business of digital content.

Rafat Ali
Publisher & Co-Editor

Staci D. Kramer
Co-Editor

David Kaplan
Senior Correspondent

Joseph Weisenthal
Correspondent

Robert Andrews
U.K. Editor

Amanda Natividad
Editorial Producer

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