emarketer

Weekend Video: Stats Blast From eMarketer CEO Geoff Ramsey - 0 Comments
Posted By Robert Andrews - Fri 16 May 2008 03:16 PM PST

The Online Publishers Association’s Forum For The Future in London on Thursday handed the task of engaging delegates after lunch to Geoff Ramsey, founder of digital research analyzer eMarketer. He…

After Huge Increase Last Year, Packaged Goods’ Online Ad Spend To Rise At Measured Pace: Report - 0 Comments
Posted By David Kaplan - Mon 26 Nov 2007 05:15 PM PST

Online spending by consumer packaged goods advertisers continues to rise although the 2007 numbers won’t be anywhere near last year’s surprising 117 percent increase. The total online ad spend will…

Online To Hit Nearly 7.5 Percent Of Total ‘07 Ad Spend; On Track For 10 Percent In ‘08: Forecast - 0 Comments
Posted By David Kaplan - Thu 08 Nov 2007 06:16 AM PST

Despite some economic weakness, and diminished display ad spending from the mortgage industry, online ad spend will be up 26.8 percent over last year—$21.4 billion—accounting for 7.4 percent of the…