doug anmuth

Online Ad Spend Tied To Olympics Expected To Reach $100 Million: Lehman - 0 Comments
Posted By David Kaplan - Mon 04 Aug 2008 06:24 AM PST

Of the $1.5 billion that marketers are expected to spend on advertising tied to the summer Olympic games, only $100 million will go towards online, said Lehman Brothers internet analyst…

EconAds Video: Anmuth: Technology Is In Infancy; Search Will Dominate; Display Has The Real Action - 0 Comments
Posted By Amanda Natividad - Mon 16 Jun 2008 05:19 PM PST

In a special presentation at our EconAds seminar, Doug Anmuth, SVP and senior research analyst for Lehman Brothers talked about the global ad market along with gaining sectors such as…

@ EconAds: Anmuth: Search Is Strong, But Display Is Where The Action Is - 0 Comments
Posted By David Kaplan - Tue 03 Jun 2008 10:06 AM PST

The global ad market is $600- to $800 billion—the internet takes about 8 percent. So given that relatively small slice the big news is not about share shifts, said Douglas…

Internet Ad Spend Will See A Tiny Bump From Summer Olympics: Analyst - 0 Comments
Posted By David Kaplan - Fri 25 Jan 2008 01:22 PM PST

Internet advertising will attract only $70 million in ad spend related to the summer Olympics, out of a total $1.5 billion in expected expenditures for the Beijing event, according to…

Advances In Filtering, Targeting, Monitoring Expected To Boost User-Gen Ad Spend: Analyst - 1 Comment
Posted By David Kaplan - Fri 14 Dec 2007 11:45 AM PST

Advances in the filtering, monitoring and targeting of online video are beginning to make user-generated content a less fearful proposition for advertisers, or so says Lehman Brothers analyst Doug Anmuth…

Who Would Benefit From Writers Strike? The Portals? - 4 Comments
Posted By Rafat Ali - Fri 07 Dec 2007 06:00 PM PST

So thinks Doug Anmuth, the Internet analyst from Lehman Brothers, in his weekly Friday note. Among his points: -- Given that remaining TV inventory available in the “scatter” market is…

Hiring Trends For Large-Cap Internet Companies - 0 Comments
Posted By Rafat Ali - Tue 06 Nov 2007 02:06 PM PST

The four large-cap Internet companies-- Google, (NSDQ: GOOG) Yahoo, (NSDQ: YHOO) eBay, (NSDQ: EBAY) and Amazon--collectively added more than 5,600 net new employees in Q3, and Lehman analyst Doug Anmuth’s…