doubleclick

10-Q Watch: Google: DoubleClick Growing 17 Percent; What About YouTube? - 1 Comment
Posted By Joseph Weisenthal - Mon 12 May 2008 02:48 PM PST

So what kind of results is Google (NSDQ: GOOG) getting from its recently completed $3.2 billion acquisition of DoubleClick? In its just-filed 10-Q, the company provides pro-forma group financial data—as…

Update: Google To Lay Off 300 From DoubleClick: Report; Selling Search Marketing Unit Of Performics - 0 Comments
Posted By Rafat Ali - Wed 02 Apr 2008 01:30 PM PST

Google (NSDQ: GOOG), which just finished its $3.4 billion acquisition of DoubleClick and has publicly said will do some layoffs, will dispense with about 300 U.S. employees, reports NYT. This…

Google: DoubleClick Challenges; Growing Margin Pressure; Paid Clicks Decline: Analyst - 0 Comments
Posted By Joseph Weisenthal - Tue 25 Mar 2008 07:52 AM PST

DoubleClick offers Google (NSDQ: GOOG) a long-term avenue to success in the display ad market, but in the short term, it will prove difficult to make the new acquisition pop.…

@ Google Press Day: Plans To Refine The Collection Of Consumer Data - 0 Comments
Posted By David Kaplan - Tue 11 Mar 2008 02:16 PM PST

Up to this point, Google (NSDQ: GOOG) has taken an arms-length approach to display advertising. Now that its merger with DoubleClick has passed regulatory muster, Google must deal with the…

Former DoubleClick Exec Launches FreeWheel: Goals Include Solving Writers’ Strike, Copyright Suits - 1 Comment
Posted By David Kaplan - Thu 24 Jan 2008 09:18 AM PST

Hoping to capitalize on the rise of online video sites, FreeWheel, a company started by former DoubleClick execs, is promising to solve issues over “who gets the ad revenue?” for…

More On FTC’s Proposed Online Advertising Principles - 0 Comments
Posted By Staci D. Kramer - Thu 20 Dec 2007 07:44 PM PST

The Federal Trade Commission approved the Google-DoubleClick acquisition Thursday despite privacy concerns—then released proposed principles to encourage better privacy controls for online behavioral advertising. The broad definition of online behavioral…

FTC Approves Google’s $3.1 Billion Acquisition Of DoubleClick; 4-1 In Favor; EU Hurdle Looms - 2 Comments
Posted By Joseph Weisenthal - Thu 20 Dec 2007 07:11 AM PST

The FTC will not block Google’s (NSDQ: GOOG) $3.1 billion acquisition of DoubleClick. Commissioners voted 4-1 in favor of closing its investigation, with Pamela Jones Harbour as the lone dissenter.…

FTC Roundup: Majoras Denies Recusal Request In Google-DoubleClick Review; Ends Classmates Probe - 1 Comment
Posted By David Kaplan - Fri 14 Dec 2007 11:09 AM PST

Deborah Platt Majoras, chairman of the Federal Trade Commission, refuses to recuse herself from reviewing Google’s (NSDQ: GOOG) $3.1 billion merger with DoubleClick. Earlier this week, two consumer privacy groups,…

Google-DoubleClick Merger Encounters More Setbacks On Capitol Hill - 1 Comment
Posted By David Kaplan - Wed 12 Dec 2007 10:42 PM PST

Just as Google’s (NSDQ: GOOG) $3.1 billion acquisition of DoubleClick seemed it might be decided before the year is out, more roadblocks have been put in the way. Two consumer…

@ UBS Media Week: Sorrell: WPP Looks To Emerging Markets For Next Wave Of Digital Acquisitions - 0 Comments
Posted By David Kaplan - Wed 05 Dec 2007 12:23 PM PST

Laying out the challenges and opportunities facing advertising companies, Sir Martin Sorrell, WPP Group’s CEO, opened his presentation for the UBS Global Media & Communications conference with a comparison of…

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@ UBS Media Week: DoubleClick Or Not, Google To Explore More Partnerships - 0 Comments
Posted By David Kaplan - Tue 04 Dec 2007 10:47 AM PST

Whether or not Google’s (NSDQ: GOOG) purchase of DoubleClick gets anti-trust approval, the company is focused on entering additional partnerships to advance its aim of providing the connective tissue between…

Google-DoubleClick Deal To Pass FTC’s Review This Week? - 0 Comments
Posted By Rafat Ali - Mon 03 Dec 2007 09:48 AM PST

So says this story from last week in TheDeal: Google’s (NSDQ: GOOG) acquisition of DoubleClick may get Federal Trade Commission clearance as early as this week without any conditions, according…

GoogleClick: Coming Up With a Plan B; $250 Million to Build In-House Ad Exchange: Report - 0 Comments
Posted By Joseph Weisenthal - Tue 20 Nov 2007 03:45 PM PST

Last week, the EU announced its intent to launch an expanded probe into Google’s (NSDQ: GOOG) acquisition of DoubleClick, prompting real concern that the deal may end up blocked. While…

Updated: EU to Expand Probe into GoogleClick: Report - 0 Comments
Posted By Joseph Weisenthal - Tue 13 Nov 2007 09:47 AM PST

The EU has decided to open an in-depth probe into Google’s (NSDQ: GOOG) proposed $3.1 billion acquisition of DoubleClick, reports Reuters, citing a source familiar with the situation. On October…

@ Media & Money: Ad it Up; How Advertising Will Pay the Way - 0 Comments
Posted By Joseph Weisenthal - Thu 08 Nov 2007 07:47 AM PST

After Sumner Redstone’s proclamation that “advertising would pay the way,” the ad panel at the Media and Money Conference got into the specifics of how. At times, it looked like…