discovery networks

Industry Moves: Discovery’s Schembri Tapped To Manage AT&T’s $3.3 Billion Media Budget - 0 Comments
Posted By David Kaplan - Wed 06 Feb 2008 12:30 PM PST

A little over three years since Discovery Networks hired him to oversee much of its new media planning strategy, Chris Schembri has defected to AT&T (NYSE: T), where he will…

After Nearly A Decade, BBC America Forms Its Own Ad Sales Group - 0 Comments
Posted By David Kaplan - Thu 13 Dec 2007 09:45 PM PST

Over the past year, BBC America has worked to expand its brand in the U.S. Those efforts requires it to be more independent from its cable distributor, Discovery Networks. Recognizing…