collective media

Formerly Apex, Now Formerly AMP: Yahoo Ad Program Needs Another Name - 0 Comments
Posted By David Kaplan - Tue 08 Jul 2008 01:35 PM PST

Yahoo’s (NSDQ: YHOO) long-tested contextual ad and targeting service—initially dubbed Apex, then AMP last April—needs another name. ClickZ reported that because ad network operator Collective Media unveiled its own AMP…

Ad Network Collective Media Acquires Audience Targeter Personifi - 0 Comments
Posted By David Kaplan - Tue 03 Jun 2008 12:01 AM PST

Online ad network Collective Media has bought ad targeter Personifi, the company told paidContent. Specific terms weren’t disclosed, although a Collective Media rep said it was “an eight-figure deal” in…

The Quadrant Goes Collective: Newspaper Ad Alliance Picks Sides - 1 Comment
Posted By David Kaplan - Wed 27 Feb 2008 08:34 AM PST

We hear that NYC-based online ad network Collective Media has won a bid to power quadrantONE, the online newspaper advertising alliance backed by The Tribune Company, Gannett (NYSE: GCI), Hearst…