beth comstock

Beth Comstock Out At NBCU; Back To GE As SVP, CMO; Changes At NBCU - 0 Comments
Posted By Staci D. Kramer - Mon 03 Mar 2008 08:38 AM PST

If the tom-toms keep beating, eventually they’ll be right. It’s official: Beth Comstock is moving back to GE after two-plus years at NBC Universal (NYSE: GE). The move was first…

CES: Interview: Beth Comstock, President, Integrated Media, NBCU: ‘Advertising Not The Only Model’ - 0 Comments
Posted By Staci D. Kramer - Fri 11 Jan 2008 12:25 AM PST

The setting: the bustling NBC Universal (NYSE: GE) booth in the Las Vegas Convention Center, a multi-million-dollar production complete with full-fledged television studio. Around the booth, areas that show off…

@ Ad:Tech: Exploring The Tension Between Technology And Creativity - 0 Comments
Posted By David Kaplan - Tue 06 Nov 2007 01:58 PM PST

Updated below with post-panel comments from Beth ComstockThe last Ad:Tech panel for the day had NYT advertising columnist Stuart Elliott looking into the impact of conversational marketing. One small piece…