adam shlachter

EconAds Video: Agency’s Digital Future; Keeping Up With Creative Campaigns - 0 Comments
Posted By Amanda Natividad - Tue 17 Jun 2008 12:11 PM PST

In a discussion about the future of ad agencies at EconAds, panelists talked about the steady growth in digital, the importance of laying out a strategy before making an acquisition…

@ EconAds: Agency 2.0: The Future Of The Agency; Learning Scale While Staying Creative - 0 Comments
Posted By Joseph Weisenthal - Tue 03 Jun 2008 02:15 PM PST

After plenty of talk about ad networks and digital incumbents, the day’s discussion at EconAds turned to the traditional agencies, and their role in the in the digital landscape. --…

On Ad Networks: Pork Bellies, Diamonds, Or The New Direct Marketing? - 9 Comments
Posted By David Kaplan - Tue 08 Apr 2008 09:00 AM PST

Over the past few weeks, a debate over the use and growing prominence of ad networks and exchanges has been gathering. The recent shuttering of ESPN’s (NYSE: DIS) and the…