Yahoo’s Deal With Current TV In Jeopardy, Two Months After Launch
By Rafat Ali - Sat 02 Dec 2006 11:16 AM PST
This is a surprise, but not really, considering the troubles Yahoo is going through now: Current TV’s distribution/joint venture deal with Yahoo is in peril, reports News.com. “Current is exploring better opportunities to distribute our content,” Current TV spokesman Alex Dolan said in the post.
This cryptic notice here on the Current TV portion of the joint site might give some pointers: “We are no longer accepting uploads to the Yahoo! Current Network, but would encourage you to upload your videos to another pod family. If you landed here with the intention of uploading to Yahoo! Current Driver, your piece should find a home in Current Speed. Yahoo! Current Traveler submissions will fit in nicely with Current Travel, and Yahoo! Current Action pods should go to Current Edge .”
Not sure what happened, but one guess; lack of interest/traffic/uptake of the joint “Yahoo Current Network” site. Second guess; Current TV founder Al Gore is an advisor to Google...did they not think this through well enough?
The joint site launched Sep 19..the idea, as explained by the two companies then, was a combination of user submitted videos plus studio-produced content, much like what happens on the TV channel as well. But this was not Current’s TV’s content repurposed for the Web...it was supposed to be Web-only content, some of which will make it onto the TV.
Related: Yahoo’s Next Attempt At Social Media: Yahoo Current Network; Current-Google Relationship Scaled Down
Posted in: Companies, Yahoo, Social Media





