paidContent.org - The Economics of Content

Current Story

Yahoo’s Deal With Current TV In Jeopardy, Two Months After Launch

By Rafat Ali - Sat 02 Dec 2006 11:16 AM PST

This is a surprise, but not really, considering the troubles Yahoo is going through now: Current TV’s distribution/joint venture deal with Yahoo is in peril, reports News.com. “Current is exploring better opportunities to distribute our content,” Current TV spokesman Alex Dolan said in the post.
This cryptic notice here on the Current TV portion of the joint site might give some pointers: “We are no longer accepting uploads to the Yahoo! Current Network, but would encourage you to upload your videos to another pod family. If you landed here with the intention of uploading to Yahoo! Current Driver, your piece should find a home in Current Speed. Yahoo! Current Traveler submissions will fit in nicely with Current Travel, and Yahoo! Current Action pods should go to Current Edge .”
Not sure what happened, but one guess; lack of interest/traffic/uptake of the joint ”Yahoo Current Network” site. Second guess; Current TV founder Al Gore is an advisor to Google...did they not think this through well enough?
The joint site launched Sep 19..the idea, as explained by the two companies then, was a combination of user submitted videos plus studio-produced content, much like what happens on the TV channel as well. But this was not Current’s TV’s content repurposed for the Web...it was supposed to be Web-only content, some of which will make it onto the TV.
Related: Yahoo’s Next Attempt At Social Media: Yahoo Current Network; Current-Google Relationship Scaled Down

Posted in: Companies, Yahoo, Social Media


Related Research from Alacrastore.com

0 Responses:
  • There are currently no comments for this article.

    Why don't you make one?

Post Your Comment

Mobile Options

» Mobile App
» Mobile/WAP Site

Send a News Tip

About

paidContent.org, flagship of the ContentNext Media network, provides global coverage of the business of digital content.

Rafat Ali
Publisher & Co-Editor

Staci D. Kramer
Co-Editor

David Kaplan
Senior Correspondent

Joseph Weisenthal
Correspondent

Robert Andrews
U.K. Editor

Amanda Natividad
Editorial Producer

EconCeleb Conference - The Economics of Celebrity. July 23 at the Roosevelt Hotel in Hollywood

Featured Report - 2008 Social Media Deals Report

front page of report

The economics of social media continue to heat up, with ever more buzz created in new and growing market categories. This report examines the categories, number and size of investment and acquisitions into social media and the resulting value created from 2007 through 2008. Order your report today to analyze deals made by Yahoo, Disney, Google, AOL, CBS, Hearst, Microsoft and many more.

Learn more or purchase now.

New Media/Interactive Job Listings

Post Job
More Jobs

Generous Supporters