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Yahoo-Newspapers: More Details: Search, Local Listings Included; Co-Branded Online

By Staci D. Kramer - Mon 20 Nov 2006 06:28 AM PST

Some more details about thre Yahoo-newspaper deal we’ve been writing about for the last couple of days. In addition to HotJobs, the other features iof the agreement with a seven-newspaper consortium include plans to:
-- Use Yahoo’s “search monetization functionality” will used on newspaper sites, including search, downloads of the Yahoo toolbar and sponsored search.
-- Use Yahool Local listings, Yahoo Maps and Yahoo Events will be on participating newspaper sites.
-- Use the Yahoo network to distribute newspaper content via Yahoo Search, Yahoo News and other content verticals.
More on HotJobs:
-- All of the newspaper online career sections will be powered by Yahoo HotJobs and co-branded by the two.
-- “Advertisers will be able to use contextual, streaming and interactive media to engage candidates and can also leverage RSS feeds, job search agents, newsletters and job recommendation engine results.”
Not a lot of detail though about how this will be implemented—whether every paper in the chains will take part, the timetable, etc. Perhaps we’ll hear more later today;the publishers and Yahoo have scheduled a webcast at 1 p.m. eastern.
Related:  It’s Official: Yahoo HotJobs-Seven Newspaper Publishers Join Forces; Deal Includes Local News
-- Yahoo HotJobs-Newspapers Deal Reports Resurface; Announcement Monday?

Posted in: Advertising, Companies, Hearst, MediaNews, Yahoo, Media, Newspapers, Technologies/Formats, RSS Etc., Search


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paidContent.org, flagship of the ContentNext Media network, provides global coverage of the business of digital content.

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