Morris Communications, owner of 27 daily newspapers in 15 states, is the latest news media company to enter into a partnership with Yahoo. (A WSJ article the other days hinted at something imminent in that area.) The AP says the deal will allow Morris newspapers to deliver search, graphic and classified advertising to more consumers on the Internet. As is the case with the others, Morris’ sites will feature Yahoo HotJobs. In November, Yahoo first entered into similar partnerships with seven newpaper publishers representing 150 daily papers in 38 states; Media General followed. Morris’ holdings include The Florida Times-Union in Jacksonville and The Topeka Capital-Journal.
Related:
-- Yahoo, Newspaper Groups Considering Expanding Deal To Display Ad Sales
-- Gannett, Tribune and McClatchy To Jointly Sell Online Ads Across Properties: WSJ
-- It’s Official: Yahoo HotJobs-Seven Newspaper Publishers Join Forces; Deal Includes Local News