In Europe it is very unlikely that people will be willing to pay $20 per month for TV over the cellphone.

7€ / month for 20% of the population would be a great achievement, which makes the business model very uncertain.

I am very interested to know more about the US point of view.

Even as a content owner, $20 per month is just too much. Let’s not get this number circulating for eventual acceptance. As a subscriber, I am still ticked off at the inflated bills of my 5 member family cell costs, (actually 6 but verizion doesn’t include medium and larger family members in the “sub” family package).

I know in my state (MA) there has been suggested legislation for price rebates and reductions for lost and dropped calls. While clearly a necessity, cellphone service in MA, is only good 75-80% of time. Yes we will pay even with shoddy service so we may be assessible to business contacts, and even more importantly to our families. I would like them to put the effort on QoS as much as their uncanny ability to account and charge ever time, one even looks at their cell phone.

What I am saying to the drug providers,...I mean carriers is; lower service fees before they even go after incremental dollars. The teens, (my kids) will be the ones that will get “addicted” to show accessibility first while we fight carriers for some sort of refund on massive bills.

The increase in consumer texting cost was a slap in the face of every parent that pays for their school aged kids cell phone. They need to get more creative on rev streams. It is either higher fees or advertising. Come on! Are these the guys deciding our mobile communications future?  Their price elasticity studies obviously doesn’t include the lower or moderate economic range, most of US, but accounts for people “just like them”.

They could all get messed up pretty bad with any half-way decent disruptive technology. May I suggest: GRMS, Voice over GPS, or Uber Hams taking over. Cells using exclusively IP or Hot Spot Commo? Hmm.

The suggested $20 a month would be alright for some cell phone users granted that the cell phone companies do not add a lot of taxes to the bill. The current usage taxes would have to be done away with so people are not struggling to pay the extra bit of the “surprise bill.” I know that AT and T adds extra taxes for usage to all my phone lines and the bill is always a few dollars more than expected. I would pay $20 a month for tv on my phone granted I knew that it was only going to be an additional $20, not $25.67 or some other random number with usage taxes added to it. Yes the children will be the first to jump on the band wagon of cell phone television watchers, which means that some group will have to step forward to moderate what will be broadcasted on the phone. Shows such as the Sopranos would not be appropriate for a 13 year old with a cell phone to be watching during his lunch break in middle school.