The New Digital Newsstand
By Rafat Ali - Thu 09 Oct 2003 08:11 AM PST
Rafe Needleman at his new gig at always-off...he writes about KeepMedia: “I believe it is this service business [where they private label their solution, like they did for Esquire] that makes the most sense for KeepMedia. While Louis Borders wants to build a standalone online brand for this company (and has had great success doing so in the past, with his eponymous bookstore chain and WebVan[really?!]), I don’t believe that people will be very keen to subscribe to his ‘newsstand.’”
Related: KeepMedia Expands Into ASP Service, Signs on Esquire
Posted in: Companies, KeepMedia
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