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The Advisory on Advisory

By Rafat Ali - Tue 22 Jul 2003 08:08 AM PST

Hah, it’s always fun receiving media advisories...the supposed availability of expert to comment on issues of the day...especially if it is about a story you had broken and then WSJ jumped on it a month later…

Well, to explain, Patrick Spain, the co-founder of Hoover’s and now CEO of Alacritude, publisher of eLibrary and Encyclopedia.com, is offering his comments on the launch of KeepMedia, Louis Borders latest venture..."The days of aggregating content and charging lots of money just for the aggregation are over.  The days of aggregating it and charging a little money are coming to an end, too.” Huh?!

OK, so maybe this will explain it: “The KeepMedia business model is flawed. I know because I bought a company ­ eLibrary­ with the same business model and we are changing it as quickly as we can.  By most accounts, we are a success. We have some 40,000 subscribers who access an archive of 17 million articles from consumer, business and industry publications. If we weren’t developing new products, we would be a nice, profitable little company with limited growth prospects. People, including us, who focus their long-term online business on selling a selection of content will fail. What people want is single point of access to all online content, whether free or paid, utilizing compelling tools to turn that content into useful and actionable answers for their personal or business needs.” Call me naive, but I am confused...that utopian single point of access is not going to happen...The Internet-as-a-single-point-of-access is the best we will probably ever have...unless Google...’nuff said.

Posted in: Companies, KeepMedia


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paidContent.org, flagship of the ContentNext Media network, provides global coverage of the business of digital content.

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