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Sorrell’s Reductive Reasoning For Digital Skepticism

By Rafat Ali - Mon 05 Jun 2006 10:07 AM PST

Martin Sorrell, the CEO of the world’s biggest ad group WPP Group, has written a strange opinion column in UK’s Times, in what can only be described as his naive hope that his world doesn’t explode as fast as it is. He draws parallel between the coming of TV in 1955, and the coming of digital media age, now, and how everything old is new again, etc etc.
An attempt to sound rational whenever everyone’s else is gobbling away your lunch makes you look like a curmudgeon, not a sage. OK, enough high flautin’ words for today…

Posted in: Features, Analysis



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