I mentioned this acquisition yesterday...we didn’t have the name, but we have it now from the PR: it is an online distribution company called ICS Inc.

This from the company PR: “This acquisition is part of our overall strategy to expand online revenues through bolt-on acquisitions in that space.  We did the deal because we feel it complements our existing network.  We acquired an affiliate program infrastructure that will give us the opportunity to expand our traffic reach across all of our properties - including the subscription clubs, online store and new digital Playboy magazine - with the potential to increase revenues in those businesses.  ICS will provide an important strategic fit in terms of distribution and content and has the potential to greatly increase our online subscription and advertising and DVD sales.”