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Playboy Acquires Online Distribution Business For $12 Million; Buying Back Playboy.com

By Rafat Ali - Tue 08 Nov 2005 01:13 PM PST

Playboy Enterprises (PEI) filed its Q3 10-Q with SEC today and some very interesting details in it not disclosed earlier: it has bought an unnamed online distribution business for $12.0 million, of which $8.0 million was paid at closing, with
an additional $2.0 million payable on each of the first and second anniversaries
of the closing. There’s a earnout component too, over the next five years (I’ll find out the name of the company)

Also in the filing: the company is buying back all of Playboy.com from founder Hugh Hefner..it paid Hefner $6.9 million for the shares he held, and PEI now holds 97 percent of shares and is talking to the other shareholder to gain 100% control.

Some earnings numbers: Online subscription revenues for Q3 were relatively flat and increased $1.5 million...Profit contribution decreased $0.5 million for Q3.  E-commerce revenues increased $0.2 million, or 6%, for Q3. Profit contribution from e-commerce decreased $0.4 million for Q3.

Related: Earnings: Decline In Interest Expense Helps Playboy Increase 3Q Earnings

Posted in: Entertainment, Adult, Money, VC+M&A



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