PwC has come out with a report asking media and telecom companies to adopt open business models, for their own sake, and says that a new, more fluid and transparent method of business management is necessary to build value in today’s media marketplace.

There’s a lot of jargon in this report, but essentially makes sense. It says that “in order to create shareholder value, companies in the content, technology, and distribution sectors must adopt an open business model, eliminating internal walls between business units and external ones between the company, its partners,
and other strategic business allies.”

And this will sounds music to some ears: “An open model means an integration of ideas directly from consumers, along with the ability to leverage and monetize content that customers may create. It means that the integrity of consumer data is preserved while also being opened to more and more uses. It means a company
willing to make deals with its competitors--even to ally with them for
the sake of long-term value. It means a willingness to take a 50% stake
in something rather than holding out for 100% of nothing.”

This is what a report of “Web 2.0-meets-Media-Conglom” would read like, but the end result is not that bad, really....

() You can download the PDF of the report from this page (0.83 MB, 66 pages)