Ken Lowe, CEO of Scripps, is speaking at the OPA Global Forum in London. He says three different trends are irreversible: fragmentation, interactivity and accountability...he also content that we have blown past media fragmentation and towards total media diffusion.

Advertisers are looking for new marketplaces and it is our job as media companies to create those marketplaces. Here’s what we’re creating: aggregations of motivated consumers with common passions.

He talked about his websites (FoodNetwork.com and others), and said that Wall Street has no idea of how to value these websites into the stock prices of his overall company price.

Rest of Lowe’s speech was an extended advertorial for his company: Shopzilla, FoodNetwork.com, and others. Disappointing…

Updated: I spoke to a number of people after Lowe’s speech, and pretty much everyone thought it was an awful speech...probably a canned investor presentation.