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Online Ad Rates-Cutting Costs in Australia

By Rafat Ali - Sat 02 Dec 2006 10:34 AM PST

Kinda confusing story, but turns out in Australia, major online publishers have slashed their advertising rates by up to 60 per cent on vast blocks of inventory as a string of offshore “affiliate” advertising networks and local start-ups woo advertisers with new, low-cost online advertising space, says this story.
At least a dozen online ad networks have emerged there in the past 12 months, offering new online inventory to buyers and putting margin pressure on the major publishers.

Posted in: Advertising, Countries, Australia & NZ

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From pascoe Sat 02 Dec 2006 02:39 PM

I’m not sure if there’s been a full dozen new networks pop up over the last 12 months, but there’s definitely been some new entrants.

What gets more confusing though is a few of the major online publishers have at least been claiming that they’re getting closer and closer to selling out almost ALL of their inventory consistently. I guess that’s because they’re doing so after droppin the rates, to save losing money to the new networks.