Olympics Face Pressure Over Digital Media Rights
By Rafat Ali - Thu 20 Feb 2003 07:03 AM PST
EU competition authorities are concerned the IOC did not offer any rights to new media and mobile phone providers for the last Olympic games in Sydney for fear such a move would dilute the value of lucrative television rights...Mobile phone companies are desperate to get their hands on the rights for big sporting events to drive subscriptions for soon-to-launch third generation networks.
Posted in: Countries, UK & Europe, Entertainment, Sports, Digital Olympics
