Updated, read below: Largest IVIL shareholder Hearst Communications, whichs owns about 25 percent of the outstanding shares, is on board with the sale of iVillage to NBCU. A voting agreement was signed before the deal went forward, providing for Hearst’s vote in favor of the sale and against any action or agreement that would result in a breach oif the merger agreement, any alternative proposals and anything that “could prevent, impede or delay the consummation.” The agreement is detailed in the merger agreement filed with the SEC today.
Hearst’s complicated relationship with iVillage began with a post-bubble investment. Last May, the two severed a required advertising agreement worth about $750,000 a month in favor of advertiser diversification for iVillage. The deal included ad guarantees, content licensing and hosting as well a commission on magazine sales through iVillage.

Updated: NYT: Hearst has agreed to keep the content of its magazines on the iVillage site through the end of this year, and the companies would negotiate a future relationship.

Related:

-- iVillage Re-Ups With Hearst