Playboy Enterprises ‘ CEO Christie Hefner is everywhere these days, it seems...she and her team gave a presentation today at the CSFB media week...and her team talked up online and especially wireless/mobile content:

Some points:

Jim Griffiths, SVP & President, Playboy Entertainment

-- four new international Playboy sites to be launched soon..

-- most exciting: mobile market internationally

-- domestic market for mobile is exciting as well

-- SEO has significantly improved our traffic in the last 12 months

-- Earlier this year, we acquired ICS, the webmaster adult affiliate community...we’re working with ICS to enhance the content and profitability of our sites.

Christie Hefner, Chairman & CEO

-- double digit growth in wireless internationally

-- Italy is the biggest international mobile market and primary use is video clips

-- Will start breaking down mobile content numbers in earnings releases soon…