MarketWatch.com has nabbed the high-profile financial columnist Herb Greenberg from rival TheStreet.com.

Greenberg will write a free column for CBS MarketWatch’s site, as well as make regular appearances on the MarketWatch.com Radio Network and CBS MarketWatch’s weekend television show. The company also hopes to introduce a subscription newsletter featuring Greenberg “at some point soon"…

SF Gate: But funny MKTW would hope that...Greenberg switched ‘cause he thought he wasn’t reaching enough people with the subscription site at TSCM. “MarketWatch is giving me the chance to get some visibility again,” Greenberg said. “I’ve been behind the high-priced walls about two years. It’s been a little too long to be without the kind of readers that got me where I am.”