By Rafat Ali - Sat 03 Jan 2004 05:01 AM PST
“To be successful with consumers, archived magazine content should be either targeted to a reader’s specific interests or so comprehensive that almost everything is available. ‘This is a solution to a publisher’s need, not a consumer’s need,’ says Chuck Richard, lead analyst for Outsell.” Bang on.
Posted in: Companies, KeepMedia
Why don't you make one?
paidContent.org feed mocoNews.net feed paidContent.co.uk feed contentSutra.com feed
View all feeds »paidContent.org, flagship of the ContentNext Media network, provides global coverage of the business of digital content.
Rafat Ali
Publisher & Co-Editor
Staci D. Kramer
Co-Editor
David Kaplan
Senior Correspondent
Joseph Weisenthal
Correspondent
Robert Andrews
U.K. Editor
Amanda Natividad
Editorial Producer
The economics of social media continue to heat up, with ever more buzz created in new and growing market categories. This report examines the categories, number and size of investment and acquisitions into social media and the resulting value created from 2007 through 2008. Order your report today to analyze deals made by Yahoo, Disney, Google, AOL, CBS, Hearst, Microsoft and many more.
This work is licensed under a CreativeCommons License.
Copyright ContentNext Media Inc. 2002—2008
