Not that big a deal in itself, except that KeepMedia is using RSS feeds to promote its subscription service (and also, heeding to my wishlist).

“Linked stories [in RSS feeds] are free to RSS users and to anyone who accesses those specific stories. ...If a blogger links to one of the stories in our RSS feed, his audience will have free access to that story, however, if they want to further browse or search on KeepMedia and are not subscribers they will hit our paid-wall.” Something I told them to experiment with, and something other such subscription services should be doing as well…

Meanwhile, on the topic of RSS, my favorite business news site CBS MarketWatch has released RSS feeds as well…