Going through the iVillage conference call transcript (on Internet Stock Blog), this seemed kinda interesting: it plans to relaunch Women.com, a site is bought in 2001 for $47 million and which now is just a redirect to the main iVillage site. It will be branded “Search for Women”, whatever that means.

“We anticipate launching the new Search at the end of the second quarter 2006. Our objective with Search for Women is to enhance and further customize our users and advertisers experience by participating in the so-called vertical search marketplace...this new product will allow us to promote iVillage brand by blanketing the Internet with add campaign promoting Search for the Women’s Intuition.”

Related:

-- IVillage Swallows Women.com

-- iVillage Feeding Frenzy: Bids Could Come Lower, Says Report

-- Earnings: IVIL Net Income Triples In 4Q05; Revenues Up 65 Percent