Inside The Launch Of NBCOlympics.com
By Rafat Ali - Wed 09 Jun 2004 12:06 PM PST
A detailed interview with Rex Sorgatz, interactive director for IBS, about the challenges and innovations behind NBC’s newest site, NBCOlympics.com.
On NBC local affiliates providing news to the site: “An amazing 217 affiliates have signed up to participate. It’s also a good opportunity to see what TV stations can do with internet sales—they get 100% of the revenue their O-Zone produces.”
Posted in: Entertainment, Sports, Digital Olympics
