In Game Ad Firm IGA Gets Additional $5 Million From Intel
By Rafat Ali - Wed 05 Jul 2006 08:08 AM PST
IGA Worldwide, one of the in-game advertising firms (competing with the likes of Massive--now owned by MSFT, and Double Fusion) has raised another $5 million in funding from Intel, closing its first round at $17 million. The company announced its $12 million round earlier this year.
The company offers multimedia ad insertions into computer and video games via proprietary ad net Radial.
Posted in: Advertising, Entertainment, Gaming, Money, VC+M&A
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