MTV, which has recently announced its new mobile entertainment network called Flux, will be investing a big chunk into the venture...The subscription-based service, which delivers digital entertainment and music content to online networks and mobile devices, has already launched in Japan, with MTV intending to take it to other markets around the world in coming months.

Bill Roedy, president of MTV Networks International, said that “this launch represents our biggest international investment in this sector to date.” Roedy said Flux will include clips from the best of MTV Networks’ library, but, in keeping with the company’s regionalization strategy, the various Flux networks will feature locally created original animations and other licensed content, such as local music, in each territory.

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