Australia’s Fairfax Digital Buys Parenting Website Essential Baby For About $3.15 Million
By James Quintana Pearce - Tue 23 Jan 2007 07:47 PM PST
Updated: The Thomson deals database says the deal value was worth about USD$3.15 million.
Fairfax Digital, the digital arm of Australian media giant Fairfax, has bought parenting website Essential Baby, writes The Age (itself a Fairfax publication). Financial details weren’t disclosed but Fairfax Digital expects “strong cross-promotional growth for Essential Baby through Fairfax Digital’s news and classified sites”. The site has 99,500 current members, and the press release notes that it has 69,500 unique viewers each month and over 6.6 million page impressions. The acquisition is aimed at attracting female readers.
Related: News Corp. Acquires 7.5 Percent Of Australia’s Fairfax
Posted in: Countries, Australia & NZ, VC+M&A
