EBay Will Host Media Marketplace Ad Test
By Staci D. Kramer - Fri 12 May 2006 07:06 AM PST
Earlier this week, eBay pitched the Association of National Advertisers’ Financial Management Committee with a plan to use its auction system for online media trading, according to MediaPost. The ANA taskforce on the subject heard from a number of potential providers, including Google, but member Ray Warren, president of Carat Media Group NA, said they opted for eBay for its scale, expertise and credibility.
Posted in: Advertising, Misc, Technologies/Formats, E-commerce
