iVillage reported overall 1Q05 revenues or $17.3 million, up 11 percent compared with $15.5 milliin in 1Q04. On its own, iVillage.com was responsible for $12.056 million, up 40 percent from $8.6 million last year. (Worth noting that iVillage.com includes iVillage.com, Promotions.com, Substance.com, Women.com, GardenWeb and Healthology properties and gURL.com, iVillage Consulting and iVillage Solutions.) iVillage showed a net loss of $1.3 million, compared with $900,000 loss last year; the greater 1Q05 loss includes the Healthology acquisition and $600,000 of amortization.
During the earnings call, iVillage execs said the site’s ad revenue had recovered from the dissolution of its required advertising relationship with Hearst, about $750,000 a month, preferring to rely on more advertisers than on a couple of anchor tenants who do great damage by pulling out. The company is still recovering from the loss of millions in custom publishing revenue from Wal-Mart.
Lots of detail, including iVillage’s evolving business model, in the q-and-a on the webcast. 
From the fine print:

-- 1Q05 metrics included 17.3 million monthly uniques, up two million over 1Q04; more than two montly repeat visits on average; more than 13 million registered users; 443 million monthly pages views, up 73 million over the previous year. (No way for me to tell how much of the page view increase from the redesign launched in the first quarter.)

-- iVillage added 135-plus advertisers and brands; companies included Johnson & Johnson, Kraft Foods, Lowe’s, Target. This is tricky because one advertiser can represent numerous brands. Often, an advertiser with a big umbrella tests a site with one or two brands, then expands if results merit. Adding brands is usually a good sign.
-- Editorial, technology and product development accounted for 48 percent of expenses; sales & marketing for 34 percent. 
Related: IVillage Posts Profit But Loses Wal-Mart