Dow Jones is officially announcing the launch of an ongoing video channel with Brightcove and expanded original video content. The channel, with integrated advertising and social media tools, will be accessible from all three key DJ sites: WSJ.com, MarketWatch.com and Barrons.com..  Despite the emphasis on paid subscribers at Barron’s and WSJ online, the ad-supported Flash-based video is available to all. DJ video also can be reached from Brightcove’s video portal.
-- The DJ video team is headed by Bob Leverone, VP, who has had similar gigs at MarketWatch and Bloomberg. Primary video facilities are at DJ HQ in New York and MarketWatch HQ in San Francisco. They currently produce 50-plus pieces a week and have already delivered 500,000-plus video streams during several weeks of beta.
-- As part of the deal, DJ and Brightcove will work together to develop “next-generation video and multimedia players for publishers’ offerings” with a focus on the usual—userexperience, new ad opps, video visibility and better site integration. The beta players will be hosted at MarketWatch.com.
-- ClickZ has more details. Microsoft and Lexus are the exclusive video sponsors for all three sites with ads being targeted contextually. DJ is selling its own ads.
Related: Brightcove Launches Consumer Site; Ad and Syndication Network